Tipton's Tips: 4 Reasons Why CTR Is a Bad KPI
In the early days of online advertising, achieving a high level of “sophistication” in the digital space was as easy as launching a search campaign. Data analysis was a simple process since marketers...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Tipton's Tips: 3 Strategies to Attack Mobile
With Google’s recent announcements of Enhanced Campaigns, all eyes are on mobile. Advertisers who have felt the pain of lower ROI are left wondering, “Are Enhanced Campaigns going to help me win in...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Tipton's Tips: Attribution Modeling, Not Just Another Fancy Term
How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? If you answer "very often", you're a digital marketer's dream. You, the uninformed and impulsive...
View Article
More Pages to Explore .....
